Service consistshaving met them in informing the new boss of the
perception of the customers and external partners (suppliers, distributors) of
the entity independently of the structure in place. It allows, by collecting
their suggestions, to make an inventory of actions to be undertaken in order to
improving their satisfaction and to increasing activity. The hierarchisation of
collected information makes it possible to draw up a SWOT (forces,
weaknesses, opportunities, threats) strategic analysis of the unit and to
prepare and gather the elements of necessary bases to the development of a
realistic strategic plan.
On
request of the new general manager of the recently acquired French subsidiary
company of a Scandinavian group specialized in the manufacture and the
electric distribution of material, meets of about thirty distributors of
electric material and
wholesalers belonging to chains or independent, having made it possible to
identify the forces of the company, to highlight the awaited improvements of
the line of products, the necessary reinforcement of the commercial action and
to stress the importance of an intensification of the communication towards
distributors and prescribers.
Services on demand
On
request of the chairman of a French computer distribution company leader on
their market entitled by the new shareholder, an American multinational group,
to study the restart conditions of the shares of markets lost during the
crisis having preceded the purchase, Storqua consultants met individuals of
about thirty faithful and lost customers having made it possible to identify
the forces on which the company was to capitalize and specific commercial
actions to lead. This operation made it possible to accelerate the resumption
of contact, while repositioning the company capacity to deliver required
additional services to their customers.
Elementary, my dear Watson
On
request of the new chairman of the French subsidiary of a European group of
data processing, establishment of a diagnosis starting from the study of the
quality of the trade with the customers. Storqua consultants met 50 persons in
charge among strategic accounts having allowed to measure the risk of
migration of a part of the applications of the customers towards open systems
and to organize the response. In parallel, analyzes compared quality of the
individual services of the sales reps and of capacity of the structures to
accompany the evolution by the customer requirements.
Later on, study of the positioning of the
company on the market of the local authorities, from the point of view of the
choice of new partners and the reinforcement of the commercial action.
